False sunflower is a long-lived, easy-to-grow perennial that produces bright yellow daisy-like flowers from mid-summer into early fall. It thrives in full sun and average to moist soil and is an excellent choice for borders, pollinator gardens, cottage gardens, and naturalized areas.

Once established, it tolerates short periods of drought and is an excellent cut flower.

One of the best native plants for pollinators. It attracts native bees, bumble bees, honey bees, butterflies, skippers, hoverflies, and beneficial wasps. Goldfinches and other seed-eating birds feed on the seeds in autumn.

Very easy to grow and long-lived.
Forms tidy clumps and spreads slowly.

Deadheading extends flowering; leaving seed heads benefits birds.
Divide every 4–5 years if desired.